Go Red for Women (AJILA Foundation): Let's prevent cardiovascular diseases
Cardiovascular diseases are the number one cause of death for women worldwide, it causes the death of a woman out of three, that is 8 times more than breast cancer does. The AJILA Foundation fights this phenomenon that kills 50 000 people in France every year.
The action of the Foundation consists in fighting cardiovascular diseases by having defibrillators set up at a national scale, by conceiving prevention tools such as the Staying Alive app and by raising awareness. Its founder Isabelle Weill also launched the "Go Red for Women" program in order to inform women, to prevent and to make them aware of cardiovascular diseases.
Red, the key color of her movement, is used during major events and influenced her choice of a red organic cotton cord in her collaboration with Courbet.